MSI Unveils X670 Pricing Ahead of AMD Ryzen 7000 Launch, Starting at $290by Gavin Bonshor on September 8, 2022 6:00 PM EST
Ahead of the launch of AMD's latest Ryzen 7000 processors, which will hit retail shelves on September 27th, MSI unveiled pricing on four of its X670/X670E motherboards. Given the world's current financial climate and features such as PCIe 5.0 connectivity to M.2 storage drives and at least one PCIe x16 slot, the writing has been on the wall for a while regarding pricing.
Currently listed in their US store, MSI has two premium (MEG), one mid-range (MPG), and one entry-level regular X670 (Pro) model, with prices ranging from $290 (Pro X670-P WIFI) up to $1300 (MEG X670E Godlike).
MSI MPG X670E Carbon WIFI ($480) ATX motherboard
As we've seen with previous generations on both Intel and AMD platforms, MSI's flagship for Ryzen 7000 is the MEG X670E Godlike ($1300). MSI is advertising a 24+2+1 power delivery, with up to six M.2 slots, 10 GbE, 2.5 GbE, Wi-Fi 6E, and a touchscreen 4.5" M-Vision dashboard panel.
Sitting just behind the Godlike is the MSI MEG X670E Ace ($700), with support for up to six M.2 drives, an advertised 22+2+1 power delivery, and 10 GbE/Wi-Fi 6E networking to sweeten the deal. Both models benefit from PCIe 5.0 PEG slots and one PCIe 5.0 x4 M.2 slot for the latest PCIe Gen 5 SSDs due sometime in November.
X670E Mid-Range Model for $480, X670 Entry-Level at $290
The MPG X670E Carbon ($480) represents MSI's mid-range MPG offerings with advertised 18+2+1-phase power delivery, an 8-layer PCB, and Wi-Fi 6E connectivity. Despite costing nearly $500, MSI offers a 2.5 GbE NIC considering this has been offering this on entry-level models for the last couple of generations. Importantly, however, this is the cheapest MSI X670E motherboard – meaning it's the cheapest board MSI will be offering at launch with PCIe 5.0 slots.
Coincidentally, we just reviewed MSI's MPG Z690 Carbon WIFI, which is MSI's equivalent motherboard for the Intel LGA1700/Z690 market.That board has an MSRP of $400 and a current selling price of $350 on Amazon. So there is a significant premium right now for the AM5 board, on top of what's already a relatively high price for a mid-range Intel motherboard.
Finally, the entry-level MSI Pro X670-P WIFI (non-E) model has 2.5 GbE, an advertised 14+2+1-phase power delivery, and supports up to four M.2 slots. Despite dropping PCIe 5.0 in favor of PCIe 4.0, the MSRP is sitting at $290, which is very surreal pricing for an entry-level model.
Despite not agreeing with MSI's current X670E/X670 MSRP pricing, things could change over the coming weeks and months as more vendors announce its offerings to the market. The introduction of B650/B650E boards should also offer a cheaper alternative, though those boards won't be arriving for at least another month. As it stands, the MSI MEG X670E Godlike will cost $1300, the MEG X670E Ace will cost $700, the MPG X670E Carbon WIFI has a price tag of $480, and the Pro X670-P WIFI will cost $290.
All four models are expected to launch on September 27th, along with AMD's Ryzen 7000 series processors.
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stun - Thursday, September 8, 2022 - link$1,299 motherboard?!! Are they out of their minds?
IBM760XL - Thursday, September 8, 2022 - linkIt's meant for those with godlike pocketbooks. Or that one YouTuber who has enough subscribers that an unboxing video will pay for the cost of the mobo, at least after it's resold on eBay.
I can't imagine they expect to sell many though. There have always been high-end mobos, but this one really is outrageous. A 4.5-inch touchscreen on the mobo? Maybe they'll sell a few to world-record overclockers if the power delivery actually does make a difference, but it seems like a "make 100 of them as a halo product" product to me.
meacupla - Thursday, September 8, 2022 - linkIt's a halo product. It can be priced at $9999 and it wouldn't make a lick of difference for the vast majority of custom builders.
Flunk - Friday, September 9, 2022 - linkMSI has been building sucker-tier motherboards for years, someone has to have been buying them. Maybe it's Saudi Princes with more money than sense.
occidental - Saturday, September 10, 2022 - linkJust because you lack large reserves of crude oil in your back yard, is not reason to ridicule those who do. Those Princes deserve a 4.5" MB LCD display, after a rough year of cruising around on their mega-yachts. Partying with super models is exhausting and stressful, they need downtime too, and a little bit of luxury.
Threska - Sunday, September 11, 2022 - linkBeing rich just may be hard seeing as how many people want to take it away from them.
occidental - Sunday, September 11, 2022 - linkAgreed. I was born very wealthy, and became orders of magnitude wealthier. Poor people are always jealous, angry and trying to steal from me. We need to raise the standards in society, so the lower sections of the Normal (Gaussian) Curve are removed. We should have minimum IQ and wealth standards to, remain.
deksman2 - Friday, September 9, 2022 - linkDo you realize that the MEG Z690 Godlike (for Intel CPU's) was priced at $2,099, right? Its actually $800 higher than what MSI is asking for AM5 MEG X670E Godlike.
This pricing (not that I'm trying to justify it) has nothing to do with AMD... its all MSI.
In their mind its a 'top tier product' for which they think they can charge an arm and a leg for.
Techie2 - Thursday, September 8, 2022 - linkI'll bet AM5 and Intel mobo prices drop like a rock with the world wide economic recession we are entering. There is little reason for every mobo maker to be selling 25 iterations of a single mobo/chipset architecture and certainly not at these insane prices. It's going to hurt CPU/DRAM and many other component sales if they don't get in touch with reality. While there have been some cost increases across all industries for various reasons including financial greed these prices are not even remotely close to viable IMNHO.
meacupla - Thursday, September 8, 2022 - linkYou are conflating GPU with mobo prices. GPU prices were up because of scarcity, and nVidia/AMD price gouging the chips.
Mobo prices are up because it costs more to implement PCIe 5.0 and DDR5, as compared to PCIe 3.0 and DDR4.
And then there are also factors like: copper prices going up, component prices going up, there is inflation, there is also an unending supply chain issue.
Mobo manufacturers have also, historically, not price gouged on mobos much at all, and their margins are tight as is. The cost increases are simply being passed onto the consumer, and their prices aren't going to come down when they are loaded with expensive to implement features.