Microsoft Announces New Surface RT SKU: 64GB Without Touch Cover
by Anand Lal Shimpi on January 22, 2013 12:00 PM ESTWhen Microsoft launched Surface RT, you could only buy the 64GB SKU with a bundled black touch cover. Although Microsoft's custom keyboard covers are an integral part of Surface's design, Microsoft offered them unbundled so: 1) you could choose whatever color you'd like, and 2) Microsoft could make tons of sweet cash on selling you a $120 cover.
Today, along with a bunch of other things, Microsoft is annoucing a 64GB Surface RT SKU without a bundled touch cover for $599. The pricing is in line with everything else, $100 more than the base 32GB configuration and competitive with other high-end ARM based tablets on the market.
| Microsoft Surface RT SKUs | ||||
| 32GB | 64GB | |||
| Surface RT | $499 | $599 NEW | ||
| Surface RT + Black Touch Cover | $599 | $699 | ||
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tipoo - Tuesday, January 22, 2013 - link
I suspect they aren't selling it for profit neutrality (like Google is with the Nexus) because they don't want to piss their partners off. I would love it if they did though. They need to get marketshare up first and foremost, agreed.steven75 - Tuesday, January 22, 2013 - link
THIS! THIS CHANGES EVERYTHING!Wolfpup - Tuesday, January 22, 2013 - link
I've been tempted by Surface..more so by Pro, but have zero interest in these touch keyboards. If I was getting a keyboard, it would be the other model (though I think I'd sooner just use a normal keyboard, or a model that comes with a normal keyboard as dock).kyuu - Wednesday, January 23, 2013 - link
I've seen this same news accompanied by the note that the new Surface RT 64GB SKU will come with a free touch cover of your choice elsewhere.IlllI - Wednesday, January 23, 2013 - link
anyone try that crappy felt (or whatever its made of) keyboard? i did. ~try~ is the key word. it was bad. i'd never pay that much for an over-glorified screen protectorkyuu - Wednesday, January 23, 2013 - link
I've tried it too. It actually works quite well. Still, I can't quite wrap my head around the exorbitant pricing.kmmatney - Thursday, January 24, 2013 - link
It really is like the Zune all over again, except now they're competing against Google and Apple.