11:23AM EST - The announcement is coming to a close, thank you all for following, we'll have more on the announced devices later today

11:19AM EST - BB Keep Moving project: challenged several of the world's top athletes, film makers, etc... to create content with the new platform

11:18AM EST - Alicia will work closely with retailers, designers, carriers, developers, folks in the entertainment and music business

11:17AM EST - I feel like with all of these celebrity endorsements the companies involved need to be more transparent in the exact terms of the agreement with said celebrity

11:16AM EST - Alicia Keys talking about how she used to be a BlackBerry user but left for something that "had a little more bling"

11:16AM EST - Intel has will.i.am, RIM has Alicia Keys, who's going to scoop up 50 Cent?

11:14AM EST - Alicia Keys is BB's new global creative director

11:14AM EST - Looking to reach out to artists and working moms

11:14AM EST - We wanted someone at the top of her field, immensely creative and very talented

11:14AM EST - Creating a new position at BB: Global Creative Director

11:13AM EST - Another big announcement

11:12AM EST - Most partners will be launching preorder websites today

11:12AM EST - In the UK, the Z10 will be available tomorrow

11:12AM EST - in the UAE the Z10 will be on the February 10th

11:12AM EST - Pricing will vary by carrier partner, but the Z10 will retail for around $149.99 with a 3 year contract

11:11AM EST - In Canada the Z10 will be available on February 5th

11:11AM EST - Availability for most US carriers of the Z10 to be in March

11:11AM EST - In the US market: AT&T, Verizon, Sprint and T-Mobile will begin announcing price plans today

11:11AM EST - By the end of February lab testing with 110 carriers globally will be completed

11:08AM EST - Can install multiple apps simultaneously, no reboots required

11:07AM EST - All major record labels and independents represented in the BB World music section

11:07AM EST - BlackBerry World is now the one stop shop for BB apps, games, movies, TV shows and music

11:04AM EST - Over 1K top apps committed to BB10 today

11:04AM EST - and Angry Birds

11:04AM EST - SAP committed to BB10

11:04AM EST - WhatsApp as well

11:04AM EST - Amazon Kindle committed to BB10

11:04AM EST - Skype committed to BB10

11:03AM EST - Over 70K apps today

11:03AM EST - BB10 launches with more apps by far than any first gen OS

11:01AM EST - All major labels and networks to supply content to BlackBerry World

11:01AM EST - "We will launch with an amazing collection of music, TV shows and movies"

10:59AM EST - Sounds a lot like desktop iMovie but on BB10

10:59AM EST - Select videos, choose music, add titles and credit, Story Maker automatically stitches it all together

10:58AM EST - Now talking about BB10 Story Maker

10:58AM EST - BB Flow - avoiding constantly having to go back to a grid of applications

10:57AM EST - Real time photo effects

10:57AM EST - Built in photo editor

10:56AM EST - Showing off the pictures app

10:56AM EST - BB timeshift - let's you select a face from a different capture than the rest of the scene

10:56AM EST - Tap anywhere to take a photo, drag the focus box around to move focus

10:55AM EST - BB10 Camera demo

10:55AM EST - It's one location to save everything you want to remember, organized in folders

10:55AM EST - Remember allows you to save evernote notes, emails, tasks, etc...

10:53AM EST - You can add attachments, photos, videos, URLs to reminders

10:53AM EST - BlackBerry Remember demo on the Q10

10:53AM EST - I really wish all of these real time communications protocols weren't closed

10:52AM EST - real time share of information while in a voice or video call

10:52AM EST - "great collaboration tool for small enterprises"

10:52AM EST - official name: BBM Video Chat with Screen Share

10:51AM EST - Great for flipping through photos, presentations, etc... remotely

10:51AM EST - You control the experience, the other end of the line just sees whatever you see on your screen

10:51AM EST - You can remotely share your smartphone screen with another BB10 user

10:50AM EST - BBM Screen Share: not only shares your camera, but also share your entire screen

10:50AM EST - BlackBerry Messenger now supports video calling

10:49AM EST - BlackBerry Messenger: 60M subscribers globally

10:48AM EST - Briefcase icon denotes a work app, only allowed to use a certain portion of storage

10:48AM EST - BB10 gestures seem very fast and smooth, this can definitely work for enterprise users

10:47AM EST - Single unified user experience but can multitask and quickly switch between work and home environments on a single device

10:47AM EST - In work mode you get access to a different app store, everything your enterprise server wants you to have access to

10:46AM EST - Swipe down from the home screen to switch between home and work profiles

10:46AM EST - BlackBerry Balance

10:46AM EST - Now talking about users who have to carry two devices: work and personal

10:46AM EST - Very big focus on international usage in this launch, BlackBerry knows its audience

10:45AM EST - No toggling between languages, just dynamically move between them

10:44AM EST - Prediction quickly works and spans multiple languages

10:44AM EST - Swipe down anywhere on the keyboard to switch to numeric entry

10:44AM EST - Predictive text lets you flip words right to the screen with one thumb, just swipe words up from the keyboard

10:43AM EST - "We have the aspiration to be the best keyboard experience period"

10:42AM EST - Conceptually I'm interested in the idea of something like the BB Hub that lets me do everything in one application, in practice I've never seen something like this work well - will have to spend some time with it

10:41AM EST - UI seems very smooth and fluid

10:41AM EST - Contacts aggregate as much available information as possible using Linkedin, fB, etc...

10:41AM EST - BB10 automatically pulls down photos from Linkedin when you look at meeting details, so you can see who you're meeting with

10:39AM EST - All activity/engagement in one single place...assuming there are no new major services you want to interact with

10:39AM EST - You can tweet straight from the BB Hub

10:38AM EST - One thumb operation to get in and out of the hub and navigate around

10:38AM EST - BB Hub aggregates content from email, FB, LinkedIn, BBM

10:38AM EST - Red notification LED tips you to peak at the BB Hub

10:37AM EST - Swipe to peak at the BlackBerry Hub even while watching a video or playing a game, nothing gets paused

10:36AM EST - Switching between apps looks very smooth and fast

10:36AM EST - BlackBerry Flow: quick task switching, real time true multitasking

10:34AM EST - Q10 has a 3.1-inch screen

10:33AM EST - The Q10 is the first BB10 smartphone with a physical keyboard

10:33AM EST - (the earlier specs were for the Z10)

10:33AM EST - Big focus on content aggregation within BlackBerry 10

10:33AM EST - Textured back

10:32AM EST - 4.2-inch screen, 356 PPI

10:32AM EST - BlackBerry Z10 and BlackBerry Q10

10:29AM EST - "We have reinvented this company and want to reflect this in our brand"

10:29AM EST - One consistent brand, ditching the RIM name makes sense

10:29AM EST - One brand, one promise

10:28AM EST - From this point forward RIM becomes BlackBerry

10:28AM EST - "we have defined our vision"

10:28AM EST - "we have transformed ourselves inside and out"

10:28AM EST - "Took heartfelt and...brutal honesty"

10:28AM EST - "We absolutely knew it was risky"

10:28AM EST - Bringing an entirely new platform to the market...took careful planning

10:26AM EST - Thanking the RIM and QNX teams for building the foundation of BB10

10:25AM EST - Having a good camera, apps, web browser, etc... is expected, how does BB10 go beyond those expectations?

10:23AM EST - "BlackBerry 10 - Built to keep you moving"

10:22AM EST - Thorsten is thanking the RIM employees and congratulating them on launching BB10

10:21AM EST - "Innovation is at the heart of RIM"

10:20AM EST - (Sorry for the super considerate videographer that decided to setup right in front of us)

10:19AM EST - Here we go, I think the launch is now starting - Thorsten Heins, President and CEO of RIM is taking the stage

10:16AM EST - Now Lil E is on video rapping about BlackBerry 10, this is bizarre

10:15AM EST - Now showing a video of some BB fans

10:15AM EST - "the largest catalog of applications ever for a first generation launch in mobile"

10:15AM EST - Big focus on developers and a global audience with BB10

10:14AM EST - "We've seen all types of developers we haven't seen before: young people"

10:14AM EST - The official presentation hasn't really started yet, this is sort of the pre-game show at this point it seems

10:13AM EST - VP of dev rel, Alec Saunders is speaking about getting BB10 developers on board

10:10AM EST - Playing a video of user reactions to BlackBerry 10 now

10:09AM EST - and we're starting!

10:06AM EST - Should be starting soon...

09:59AM EST - Luckily 5GHz WiFi and wired ethernet are both available at the venue

09:59AM EST - We're being asked to disable any personal wireless hotspots...that request never works

09:53AM EST - We're being asked to take our seats - "the BlackBerry Experience will begin shortly"

09:47AM EST - T-minus 15 minutes until this thing starts...

09:39AM EST - On the plus side for RIM, I feel like we're quickly approaching maturity in the current era of mobile devices. The next era will be mobile/desktop convergence and no one has demonstrated obvious leadership towards that end yet.

09:36AM EST - I suspect winning over the first group won't be all that difficult, it's the second that I'm unsure of.

09:35AM EST - Success will be determined in two phases imho: can RIM retain its faithful user base and then, can RIM begin to win back users who have been lost to Apple/Google

09:35AM EST - The world is a very different place today, but there are still a significant number of BB and BB enterprise users who RIM can still sell to

09:34AM EST - I was a huge BlackBerry user through college, it was the first platform I could really be productive on after my old Palm V

09:30AM EST - So far both NYC and the venue are cooperating - weather isn't horrible and upstream bandwidth is awesome http://www.speedtest.net/result/2473371220.png

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  • DukeN - Wednesday, January 30, 2013 - link

    Can't wait for Nokia to hire Carrot Top...
  • Pirks - Wednesday, January 30, 2013 - link

    "The next era will be mobile/desktop convergence and no one has demonstrated obvious leadership towards that end yet"

    Anand, have you ever heard about something called Windows 8?

    Anything else out there that even remotely as close to one OS that's both desktop and mobile ready as Windows 8?
  • kmmatney - Wednesday, January 30, 2013 - link

    Depends if you consider the surface as "mobile". I think Anand was taking about phones -> Windows Phone 8 is not the same as Windows 8
  • Pirks - Wednesday, January 30, 2013 - link

    Everybody considers iPad a mobile device, so yes, Surface is mobile and Windows 8 on ARM is mobile too. Which makes MS undisputed leader in converging desktop and mobile worlds, no matter what Anand said here. No one else has anything close to this dual-personality OS.

    If Anand thinks that iPad is not mobile, he's clearly wrong.
  • Death666Angel - Wednesday, January 30, 2013 - link

    I don't. :D
    In my mind, tablets and laptops are mobile computers while smartphones are mobile devices. Unless I can easily carry it in any of my trousers/shorts/jeans, it's not a mobile device.
  • CeriseCogburn - Friday, February 1, 2013 - link

    Phablet, fabulous.
  • tilandal - Wednesday, January 30, 2013 - link

    MS has Windows 8, Windows RT and Windows Phone 8 none of which are compatible with each other. That is hardly what I would consider 'convergence.' MS is clearly trying but I would hardly put them ahead of Apple or Google when it comes to a seamless desktop to mobile transition. Google may actually be closest with their tight integration of services but its still clearly not what Anand is talking about.
  • Pirks - Wednesday, January 30, 2013 - link

    Windows 8 and Windows RT are not compatible with each other? How about you Metro app that's easily compiled to both of these and works out of the box on both? How about portable .Net assemblies in VS 2012 that are compiled for ALL THREE OF THESE OSes? If you don't know about this stuff doesn't mean it doesn't exist. Just means you have to learn the basics. And if you think Google has anything like Windows on dekstgop market, you need your head checked.
  • smartthanyou - Wednesday, January 30, 2013 - link

    Looks like some nice IP that some company will get when they liquidate their assets in the next year or so.
  • Ananke - Wednesday, January 30, 2013 - link

    Reminiscence of Palm Pad, later HP Pad, later oblivion...
    This is exactly the feeling I got from RIM's presentation.
    My friends developers have been approached months ago by BB teams, in order to develop apps for BB...of course, the developers are not interested - they have only the resources to cover iOS and Android.
    Even Windows 8 phone is not getting yet much traction in the developers community.

    That's the sad truth...RIP RIM, I would say.

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