The hot button item expected to come from Apple’s announcement today was the set of iPhones being announced. The iPhone 8 and iPhone 8 Plus were the expected models to come to market, but Apple felt that for the 10-year anniversary since the launch of the original iPhone, it should release a new model which ‘breaks the standard for another 10 years’. This new iPhone X device goes all in on some significant features that are novel to the Apple smartphone ecosystem: an edge-to-edge OLED display, a TrueDepth front-facing camera system, removal of TouchID in favor of a new facial recognition system called FaceID, and a few new features surrounding the integrated neural engine inside the A11 SoC.

The iPhone X (pronounced iPhone Ten) is a visually significant departure from previous Apple smartphones. The 5.8-inch display is called an ‘edge-to-edge’ display in the marketing material, citing minimal bezels and taking up pretty much the full real estate of the phone. Apple also dubs this as a new retina display, specifically a ‘Super Retina’ display, with a 2436x1125 resolution with a pixel density of 458 PPI. The display is Apple’s first foray into OLED technology on a smartphone, as ‘previous versions of OLED were not sufficient’ in previous generations. This means that Apple is promoting features such as HDR10 for high dynamic range, a 1000000:1 contrast ratio, and high color accuracy. That contrast ratio is due to the blacks provided by the OLED display, although it will be interesting to see what the practical limits are. Apple has always been consistent with having superb color accuracy on its smartphones, so we will have to see in our testing if OLED changes things in Apple’s qualification process. Also Apple’s TrueTone technology makes its way from the iPad to the iPhone. This display technology uses data from the ambient light sensor to detect the ambiance of the surroundings and adjust colors (particularly when reading black on white) and adjusting the display to make it easier to read. The display will also support 3D Touch.

With Apple moving to a full-screen technology like this, there is no room for the standard Home button, and with it, TouchID. As a replacement/upgrade, Apple is implementing FaceID: a set of front-facing technologies that will develop a face-map of a user and embed that as the passcode. This functionality is likely derived from Apple’s acquisitions of PrimeSense in 2013 (the IP behind Microsoft Kinect) and FaceShift in 2015. Apple states that the technology uses its embedded neural network engine to speed up facial recognition, but also that algorithms are in place such that the system will work if a user puts on glasses, wears a hat, has different hair, and even in low light. The algorithms will also auto-update as a user grows a beard. A lot of security researchers have questioned this move, while Apple quotes that the possibility for a false positive on TouchID was around 50k-to-1, FaceID should be more similar to a million-to-one. With FaceID, users will be able to unlock the device, as well as use their face to preapprove ApplePay purchases before touching a pay pad.

In order to enable FaceID, Apple implemented a small top area for the main hardware. This includes an infrared camera, a flood illuminator, the front camera, and a dot projector. The hardware will map the face in three dimensions with a 5-second startup (when in sufficient light) to produce a face mesh. One version of the mesh, with the textures as part of the algorithm, will be held in a secure enclave for identification and approval. At this point in time, only one face per device can be registered, marking an initial limitation in the hardware. One of the other features for the technology shown by Apple was the ability to generate a face mesh and map new textures to it, such as new SnapChat ‘masks’, or animated emoji in Message. The hardware will map 50 muscle tracking points, and a user can choose one of twelve animal emoji (fox, cat, dog, pig, unicorn, poop emoji) and record a ten second message where the ‘ani-moji’ will mimic in real-time how the user is moving and speaking in order to send to the other person. Apples plan here is to open the resources up to developers to use in their own applications.

Because the FaceID hardware is essentially an indent into the display, there will be some issues on content that will have to be addressed. On the home screen, Apple has designed the top icons to be inside the two nooks either side of the FaceID hardware, and adjust as needed. As shown by several journalists on the show floor at the launch event, the video will naturally default to fit perfectly without the little nooks, but if a user selects full screen, it will wrap around the FaceID hardware and intrude into the video being watched. Apple usually prides itself in the simplicity in its display support, and this might be a little scratch in that armor.

With no home button, Apple is having to implement new interactions to deal with regular home button actions. To wake the phone from a screen off state, a user can tap on the display (or use FaceID if setup). To get to the home screen, the user can swipe up in any application, although this seems a bit fraught with issues, especially with games where swiping up is a key mechanic of the application. In order to get the list of applications in memory, then swipe up but hold the finger down on the screen. Apple neglected to mention how to put the phone to sleep / screen off mode – there is a button on the side, but that is specifically for Siri. In order to get the notifications menu, swipe down from the top.

Under the hood, Apple is using its new A11 Bionic processor, with significant upgrades over the A10 and A10X. Details were scarce, but this is a TSMC 10nm design featuring six cores: two high-performance cores and four power efficient cores, with all six cores available for use at the same time. Apple is quoting that the high-performance cores are 25% faster than the high-performance cores in A10, while the high-efficiency cores are 70% faster than their counterparts in A10. No speeds are details about the cores were provided, though some initial analysis online from the code base suggests that the larger cores have two levels of private cache, while the smaller cores only have one level of private cache, with a high level of shared cache between both sets before hitting the DRAM. The A11 SoC will come in at 4.3 billion transistors, and features Apple’s second generation performance controller to assist with the 2+4 configuration. Also involved is a new GPU, which Apple states is its own custom design, coming in at ‘three cores’ (whatever that means in this context) and offers 30% higher performance than the graphics in the A10. Apple also stated that it can offer A10 graphics for half the A10 power, and that the GPU can assist in machine learning. We’ve seen discussions on Apple’s Metal 2 compute already appear at WWDC, so this is likely what Apple is talking about. The SoC also features a new ‘Neural Engine’ inside, offering two cores and 600 Giga-Ops per second, although no information as to how this inference hardware operates or at what precision (for example, Huawei’s NPU gives 1.92 TFLOPs of FP16). Apple was very light on A11 details, so we’ll likely revisit this topic later with more details.

For the camera system, Apple is using a vertical dual camera on the rear of the iPhone X, rather than the horizontal cameras on the iPhone 7 Plus and iPhone 8 Plus. Both of these cameras are new models, both are 12 megapixels, and both come with optical image stabilization. One camera is f/1.8, while the other is f/2.4, with both having larger and faster sensors with deeper pixels than previous iPhones to aid in image focus. Like with the iPhone 8 and iPhone 8 Plus, Apple will use the embedded Neural Engine to assist with photo taking, such as adjusting skin-tone mapping in real-time depending on the environment. The camera also supports dual Quad-LED flash.

The full design is glass on the back and front, using a new technology that Apple is quoting as the most shatter-resistant glass on an iPhone, and the band in the device will be ‘surgical grade stainless steel’ rather than aluminum. The iPhone X will be dust and water resistant, although Apple stopped short of giving it a full IPXX rating. Due to the glass, Apple is equipping the iPhone X with wireless charging capabilities using the Qi standard, and will offer a large ‘Air Power’ pad in 2018 that will allow users to wireless charge the iPhone X, the new Apple Watch Series 3, and the Air Pods all at the same time. Apple did not go into the size of the battery, although it does quote it as having two hours more battery life than the iPhone 7, despite the large OLED display.

Lots of features that we’ve seen discussed in previous Apple launches were glossed over here: changes in the haptic feedback, anything about audio (there’s no 3.5mm jack, if you were wondering), any hard performance metrics, SoC details about the cores and how/if they are different, or frequencies, or how the Neural Engine is laid out, or even how much DRAM is in the device. This is likely due to the fact that even for a two-hour presentation, time was spent detailing the new features more than the underlying hardware. Unlike other smartphone vendors or chip designers, Apple doesn’t do a deeper ‘Tech Day’ on their hardware, which is a shame.

What we do know is that Apple will be offering two storage options, 64GB and 256GB, and two colors in Space Grey and Silver (both of which have a slight pearlescence, according to Apple). The 64GB model will start at $999, and include Ear Pods in the box. The 256 GB model will have some markup, although Apple did not disclose how much. The iPhone X will go up for pre-order on October 27th in around 30 countries, and ship on November 3rd.

Additional: turns out there are a lot more specifications on Apple's product page that just went live. Key features are screen brightness (625 nits), dimensions (143.6 x 70.9 x 7.7 mm, 174 grams), native FLAC support and HDR video playback support. The 256 GB model will start at $1149, putting a $150 mark-up on the higher capacity, and the Lightning-to-3.5mm cables are still included in the box.

Apple iPhone
  iPhone 7 iPhone 7 Plus iPhone 8 iPhone 8 Plus iPhone X
SoC Apple A10 Fusion
2 x 2.3 GHz Hurricane
2 x little cores
Apple A11 Bionic
2 x High-Perf
4 x High Efficiency
GPU 6 Core PowerVR GPU 3-Core Apple Custom 
Display 4.7-inch
1334 x 750
1920 x 1080
1334 x 750
1920 x 1080
Size / Mass 138.3 x 67.1 x 7.1 mm
138 grams
158.2 x 77.9 x 7.3 mm
188 grams
138.4 x 67.3 x 7.3 mm
148 grams
158.4 x 78.1 x 7.5 mm
202 grams
143.6 x 70.9 x 7.7mm
174 grams
Battery 1960 mAh
2900 mAh
? ? +2hr over iPhone 7
Wireless Charging - - Qi Qi Qi
Rear Cameras 12 MP f/1.8, OIS
Wide Color Gamut
Quad LED True Tone Flash
12 MP, f/1.8, OIS
Wide Color Gamut
Quad LED True Tone Flash
- 12MP ƒ/2.8 Telephoto,
2x Optical
Portrait Mode
- 12 MP f/2.8
2x Optical
Portrait Mode,
Portrait Lighting
12 MP f/2.4 Telephoto, OIS
2x Optical
Portrait Mode,
Portrait Lighting
Front Camera 7MP ƒ/2.2
Wide Gamut
Retina Flash
7MP ƒ/2.2
Wide Gamut
Retina Flash
7MP f/2.2
Wide Gamut
Retina Flash
Portrait Mode,
Portrait Lighting
Storage 32 / 128 / 256 GB 64 / 256 GB
I/O Apple Lightning connector Apple Lightning connector
WiFi 2.4 / 5GHz 2T2R 802.11a/b/g/n/ac, NFC
BlueTooth 4.2
2.4 / 5GHz 2T2R
802.11a/b/g/n/ac, NFC

BlueTooth 5.0
Launch Price 32 GB: $649
128 GB: $749
256 GB: $849
32 GB: $769
128 GB: $869
256 GB: $969
64 GB: $699
256 GB: $849
64 GB: $799
256 GB: $949
64 GB: $999
256 GB: $1149



Source: iPhone X Product Page

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  • sundragon - Wednesday, September 13, 2017 - link

    All the sour grapes on here, haha. I love all the butt hurt for the OLED screen and cost for 64GB. Way to go to focus on the negatives and totally blow off the things they did push the envelope on: Facial recognition to unlock, a ridiculously good camera, and a CPU that rocks anything on the Android side, probably for the next year or two... But go ahead sour grapes, tell us your Android had OLED (with sh*tty colors and battery sucking resolution) years before and we all know the edge to edge screen being delivered a year before on all the Chinese phones... No, China is the innovator on phone tech *eyes rolling back in skull*.

    The S8 is nice piece of kit as well. Let's see what Google unveils with the next Pixel.
  • peevee - Wednesday, September 13, 2017 - link

    "a ridiculously good camera"

    where? 1/3" sensor cannot make "a ridiculously good camera" even by phone standards.
  • sonny73n - Thursday, September 14, 2017 - link

    I think he's being sarcastic.
  • FreidoNumeroUno - Sunday, September 17, 2017 - link

    Lets see what google does with pixel
    It will be a good data mining machine obviously.
  • varase - Saturday, October 21, 2017 - link

    There's a funny kind of timeline involved with Apple products.

    Ming-Chi Kuo - who somehow seems to have a vulcan mind-meld with Apple plans - announces to the world that Apple's next device will have an edge-to-edge display which will make the phone look like a window to the other side of the world.

    Everyone and his sister in China and South Korea will jump on this and throw something together to implement it first.

    Apple finally gets its engineering and design together, and assembles a supply chain capable of churning out tens of millions of the devices.

    Android fans will happily gather here post-announcement claiming that Apple's copied the idea.
  • samer1970 - Wednesday, September 13, 2017 - link

    A stupid overpriced phone ... nothing in it deserves the $1000 price tag ...

    What this phone missed to deserve that price :

    1- Ceramic back instead of stupid glass .
    2- Fingerprint scanner on the Edge of the phone (example Sony Xperia phones). Forcing people into Face ID is just plain stupid.
    3- At least 128GB storage to justify the $1000 price tag .. 64GB for such a price is just too low.
    4-IPad pro pen compatibility.

    and IMO those stupid Emojis should never been advertised as a selling point of the phone this just too childish and for kids.
  • blackcrayon - Wednesday, September 13, 2017 - link

    Fastest CPU on the market, possibly paired with one of the best screens, one of the best cameras, and TrueDepth sensor. I have to say my favorite on your list is "Forcing" people into FaceID... Why not complain they're forcing you into a 5.8" screen. How about forcing you into an on-screen keyboard while you're at it.
  • cocochanel - Wednesday, September 13, 2017 - link

    Gorgeous phone ! People bitch and whine over the price but if they had the money, they would snap one right away.
    I had various Windows laptops over the last 10 years, with the exception of one, all of them gave me all kinds of problems. A guy I know has been using the same Macbook Pro for the last 5 years.
    Not a single problem. Rock solid. So I took the dive this Spring a bought a 13 inch. Never been happier.
    Come November, I'll be getting in line at the store to get one. Status symbol ? Nonsense. It's a damn good phone, just like the Macbook Pro.
  • samer1970 - Wednesday, September 13, 2017 - link

    yawn ... Fanboys every where ...

    it is and overpriced phone and yet you did not address any point I put about why it is overpriced.

    I am an IPhone buyer since iphone 4 so keep your fanboyism to your self.

    I allways buy the to model as well .. that is at least 128GB of storage ..

    I owned Iphone 6 plus , 6s plus and 7 plus.

    and this garbage Apple X is not worth the money. I am buying the Iphone 8 plus by the way.

    I had expectations for the X , like I said to pay $1000 for it . I want the Ceramic back and the finger print sensor on the edge at least and at least 128GB for that price.

    I CAN pay for a Ferrari if I want by the way , but I never put my money on garbage.

    and the X is a garbage for $1000

    Xiaomi managed to add Ceramic on their flagship phones long time ago and are selling them for $650.

    If Apple wants to make a $1000 phone , the should convince the buyers not steal them
  • cocochanel - Wednesday, September 13, 2017 - link

    Ferrari's are overpriced too. Do I want one ? You bet !!! I keep buying those lottery tickets every week.
    Just about everything these days is overpriced. You go to a Coffee Shop and pay 2 bucks for a 10 cents cup of coffee everyday, don't you ? The list goes on and on.
    I'm not a fanboy. I just think the phone is gorgeous. Pricey too. But who cares, if you've got the money ?
    Value for money is hard to come by today. When every corporation wants to make record profits every quarter. And they usually do.

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