Apple announced its earnings today for their first quarter of fiscal year 2015, with the quarter ending on December 27th 2014. This was a huge quarter for them, with new iPads, iMac coming to market, and of course the iPhone which launched right at the tail end of their last quarter. New products plus the busy holiday season gave Apple its highest quarterly results ever, with a staggering $74.6 billion in revenue, and a net profit of $18 billion. That is a 29.5% growth in revenue year-over-year, and a 37.4% increase in net profit. Gross margin was up 2% to 39.9% as compared to Q1 2014, and earnings per share came in at $3.08, which was much higher than analysts’ expectations.

Apple Q1 2015 Financial Results (GAAP)
  Q1'2015 Q4'2014 Q1'2014
Revenue (in Billions USD) $74.599 $42.123 $57.594
Operating Income (in Billions USD) $24.246 $11.165 $17.463
Gross Margin (in Billions USD) $29.741 $16.009 $21.846
Net Income (in Billions USD) $18.024 $8.467 $13.072
Margins 39.9% 38.0% 37.9%
Earnings per Share (in USD) $3.08 $1.43 $2.08

The story of Apple is the iPhone, which was updated in September with two new models with larger displays. Clearly the market wanted this, even if our own Ryan Smith still swears by his smaller iPhone 5 display. Sales of the iPhone for Q1 totaled 74.5 million units, with over $51 billion in revenue. Compared to Q4 2014, when the iPhone 6 and 6+ had just launched, that is a 90% increase in sales sequentially. The holiday quarter is always strong, but even year-over-year the increase in units was up 46%, with revenue up 57%. Average Selling Price (ASP) for this quarter’s iPhones was $687.30, which is up significantly over last quarter’s ASP of $602.92 and last year’s $636.90. Clearly there was quite a bit of pent up demand for a larger iPhone.

Apple Q1 2015 Device Sales (thousands)
  Q1'2015 Q4'2014 Q1'2014 Seq Change Year/Year Change
iPhone 74,468 39,272 51,025 +90% +46%
iPad 21,419 12,316 26,035 +74% -18%
Mac 5,519 5,520 4,837 0% +14%

Next up from Apple is iPad sales, which struggled over the last year. Last quarter, the Mac overtook iPad for revenue. The new iPads did reverse that trend, with a 74% increase in units sold since the last quarter. 21.4 million iPads were sold in Q1, with revenue coming in at $8.985 billion, which works out to a ASP of $419.49. While this was a big jump from last quarter, it was still down 18% year-over-year, and revenue was down 22% from Q1 2014. Sales are still good, but iPad sales have not followed iPhone sales with large growth with each new model.

The Mac had another good quarter, with a 14% increase in units sold year-over-year. Apple sold 5.5 million Macs in Q1, which was about the same as they sold in Q4 2014, but the ASP was up slightly which resulted in a 5% gain in revenue since last quarter. Year-over-year revenue was up 9%. These are great numbers, especially when the PC market as a whole has been pretty much flat for the year, and Apple has not really updated the Mac in the last couple of quarters other than the new 5K iMac.

Apple’s iTunes, App Store, Mac App Store, iBooks, AppleCare, Apple Pay, and licensing fall into their Services segment, and this business line had modest growth of 4% quarter-over-quarter and 9% year-over-year, with it now pulling in almost $4.8 billion per quarter.

Other Products is the final category, and it includes iPod, Apple TV, Beats, and accessories. The lowly iPod, which vaulted Apple up through the 2000’s, is no longer broken down by units sold. The Other Products category had a 42% sequential increase in revenue, and a 5% loss in revenue as compared to Q1 2014, with $2.689 billion this quarter.

Apple Q1 2015 Revenue by Product (billions)
  Q1'2015 Q4'2014 Q1'2014 Revenue for current quarter
iPhone $51.182 $23.678 $32.498 68.6%
iPad $8.985 $5.316 $11.468 12.1%
Mac $6.944 $6.625 $6.395 9.3%
iTunes/Software/Services $4.799 $4.608 $4.397 6.4%
Other Products $2.689 $1.896 $2.836 3.6%

Right now, the iPhone is Apple. It accounts for 68.6% of the company’s revenue for this quarter, and iPhone revenue alone is about the same as Microsoft ($26.47B), Google ($16.52B), and Intel ($14.72B) combined. This has allowed Apple to return $57 billion to shareholders over the last twelve months, and they have declared a dividend of $0.47 per share, payable on February 12th. Looking forward, Apple is expecting revenue between $52 and 55 billion, and gross margin between 38.5% and 39.5% for the next quarter.

Source: Apple Investor Relations



View All Comments

  • speculatrix - Monday, February 2, 2015 - link

    wait, Apple invented the smartphone? Reply
  • KoolAidMan1 - Monday, February 2, 2015 - link

    They're salty that Anand is working at Apple, salty that iOS is still a tier 1 platform for developers while the gap in app quality has actually widened, salty that Android's share in the high end has plummeted, and salty that DT is no longer on the Anandtech sidebar.
  • darkich - Wednesday, January 28, 2015 - link

    Is this the greatest profit ever for any company?

    More quarterly profit than many countries' yearly budgets
  • duploxxx - Wednesday, January 28, 2015 - link

    How many idiots keep buying these overpriced iphones....

    looks: no. all decent specced phones from multi vendor have decent looks, and all have options with cases to go wild on the desires...
    IOS: no, unless you are a 60+ old guy and have issues with GUI. while android is far open and requires a bit mor ehands on, MIUI for example is actually way better then IOS
    Store: If you want to pay for everything and limited apps go ahead
    specs: well they are very optimised that is for sure, but on a daily base no diff with any decent android
    battery: hell no, the only ones you see on charging desks are iphones.
    price: the last reason to buy one
    e-penis and show off: YES

    I bought 2 IPad2 because at that time they were great, but long gone these days vs competition.
    My MI3 and now OnePlus One are way better phones then any released Iphone.
  • xype - Wednesday, January 28, 2015 - link

    > e-penis and show off: YES

    Say the guy who feels the need to validate his purchases on an online forum, by listing in what ways they are better than Apple’s offerings. Good job, there, chief.
  • TheSlamma - Wednesday, January 28, 2015 - link


    He's part of the new Busy Body movement.
  • philosofa - Wednesday, January 28, 2015 - link

    Ahhh fanboys and haters with old grudges so far removed from the story no one can follow and some guy calling buyers idiots. I love articles about Apple. Reply
  • A5 - Wednesday, January 28, 2015 - link

    MIUI is awful. Reply
  • ex2bot - Thursday, January 29, 2015 - link

    Weelllllll, isn't that special? There you are just typing away at your typewriter, tapping those keys. Hmm??? So, who filled your head with those NASTY, nasty ideas? You typed the male member into your comment to show off to all your little friends.

    Who might it be that gave you that idea? Could it be . . . SATAN!!!

    Keep that little member in your pants, young man.

    Just Back From Church . . . Lady
  • Da W - Wednesday, January 28, 2015 - link

    Going back to 2007, there were rumors that apple was builing an i-pod/telephone. I was thinking an ugly phone with a big circle in the middle to select things, so i didn't buy the stock.... ;) Reply

Log in

Don't have an account? Sign up now