IFA 2017: Samsung Press Event Live Blogby Ian Cutress on August 30, 2017 12:01 PM EST
12:02PM EDT - 'The New Normal
12:02PM EDT - 'The New Normal'
12:03PM EDT - Being able to get things done instantly as the new normal
12:03PM EDT - We're here at Samsung's press event. Made it last minute!
12:03PM EDT - Samsung is committed to innovation inspired by its users
12:04PM EDT - To drive change on a scale nothing short of incredible
12:04PM EDT - We have to understand how the things we make will fit into your life
12:04PM EDT - Wow moments with a sense of wonder
12:05PM EDT - 'Championing the impossible'
12:05PM EDT - >Lots of buzz words so far, just stating that Samsung is committed to user experience
12:06PM EDT - 'If you compress history of earth into one day, humans have been about for 1 second'. (I thought it was 5 seconds?)
12:06PM EDT - More talking about user experience
12:06PM EDT - 'We are now in an age where devices react to us, not the other way around'
12:07PM EDT - 'More people today consider themselves early adopters - we love early adopters'
12:07PM EDT - Today is about craftsmanship, creativity, and creating the impossible
12:07PM EDT - health, food, finance and dating
12:08PM EDT - Now discussing what 'the new normal' should be
12:08PM EDT - ''The power of great art'
12:09PM EDT - Giving galleries new and established a platform to share images
12:09PM EDT - Announcing a new 43-inch smart frame, along 55-inch and 65-inch
12:10PM EDT - Association with the Prado museum in Madrid, art will be available on the frame
12:10PM EDT - There's a gallery at the IFA booth on the show floor
12:10PM EDT - Over 100 curated art pieces, and purchase over 1000 art pieces
12:11PM EDT - and upload your own
12:11PM EDT - Now TVs
12:11PM EDT - Requests for more range of TVs
12:11PM EDT - New Premium QLED for Europe, the Q8F
12:11PM EDT - flat version of QFC, in 55inch and 65inch models
12:12PM EDT - now 14 models of QLED TVs in Europe
12:12PM EDT - 'Will samsung be re-entering the OLED market any time soon?' 'We're reaffirming our commitment to QLED which scales and doesn't have burn-in issues'
12:12PM EDT - So Samsung OLED is dead.
12:12PM EDT - on TVs at least
12:13PM EDT - There's a Samsung HDR10 and QLED summit tomorrow
12:13PM EDT - 'QLED should be an open platform for stand designers'
12:13PM EDT - Samsung run a competition for stand designers, final 5 designs will be judged at IFA
12:14PM EDT - Until today, HDR was focused on TVs
12:14PM EDT - Presenting, worlds first HDR QLED gaming monitor
12:14PM EDT - Samsung CHG90
12:14PM EDT - 32:9 , 49 inches wide
12:15PM EDT - world's largest gaming monitor
12:15PM EDT - Usually a curved is 4-6 ms response time, down to 1ms with 144 Hz refresh rate with this new monitor
12:15PM EDT - HDR compatible with NVIDIA GPUs
12:16PM EDT - By downloading Samsung TV SteamLink app, can run 4K60 on a Samsung TV
12:16PM EDT - first TV manufacturer to offer this
12:16PM EDT - Home Appliances now, new presenter Dan Harvie to the stage
12:17PM EDT - 'New Normal' is about meaningful innovation
12:17PM EDT - Samsung 'AddWash' allows users to add items mid-cycle
12:17PM EDT - 'We test so these features just work'
12:17PM EDT - 'You can rely on it every day'
12:18PM EDT - Always a tradeoff between speed and performance
12:18PM EDT - 'What if I said you can get 100% perf in half time?
12:18PM EDT - Announcing Samsung QDrive (QuickDrive)
12:19PM EDT - Uses a backplate spinning in opposite direction to move the water about more in the same time
12:19PM EDT - 66 min load for cotton at 40C vs 132 min
12:20PM EDT - 39 mins in superspeed mode
12:20PM EDT - So two motors
12:21PM EDT - 'We asked independent testing agencies to test if it is still efficient on energy' 'It cuts energy by 20%'
12:21PM EDT - New AI powered laundry assistant
12:21PM EDT - Tell it the color, how dirty it is, and it'll give you the right setting needed
12:22PM EDT - Keeps track of state of components so everything is still working
12:22PM EDT - Adds the exact amount of detergent needed
12:22PM EDT - Also features addwash
12:22PM EDT - (Yes, it's a washing machine)
12:22PM EDT - 'Saves up to 10 days a year in the average home'
12:23PM EDT - Now vacuum cleaners
12:23PM EDT - 'Consumers worry about suction and battery power with cordless vacuums'
12:23PM EDT - Announcing Samsung PowerStick Pro
12:24PM EDT - 150W suction power, cordless
12:24PM EDT - Removable battery packs
12:25PM EDT - Patented reverse digital motor, dual action brush with separate drums
12:25PM EDT - Flexi handle
12:25PM EDT - (No, I'm not becoming a home appliance reviewer, this is just what gets announced at IFA)
12:26PM EDT - 32.4V Li-Ion has enough juice for 40 minutes of battery life
12:26PM EDT - One button battery swap
12:26PM EDT - EZClean dustbin and brush, makes it easy to clean
12:27PM EDT - Now a demonstration onstage
12:27PM EDT - No word on pet hair
12:27PM EDT - Now fridges
12:27PM EDT - Samsung Family Hub - using the fridge to connect the whole family
12:27PM EDT - Extended the voice to several Euro countries later this year
12:28PM EDT - Expanded Samsung Hub to help control IoT devices in the home
12:28PM EDT - 100 partner companies
12:28PM EDT - Supermarket partners like Lidl
12:28PM EDT - 'The whole technology ecosystem should seemlessly connect to support the user'
12:28PM EDT - 'Only happens when connectivity is supported in open standards'
12:29PM EDT - Using the Open Connectivity Foundation OCF
12:29PM EDT - President of OCF to the stage, Matt Perry
12:29PM EDT - (No, not the one from Friends)
12:29PM EDT - 20 billion IoT devices in 2017
12:29PM EDT - 'they need to speak to each other'
12:30PM EDT - OCF is all about creating secure communication standards for IoT devices
12:30PM EDT - From startups to Samsung
12:30PM EDT - First items certified by OCF were Samsung Hub and Samsung Air Conditioner
12:30PM EDT - 'Creating a framework that seemlessly connects different ecosystems'
12:30PM EDT - So users do not worry about interoperability
12:31PM EDT - Samsung is a founding member of OCF
12:31PM EDT - Kate Beaumont to the stage, strategic planning for Samsung UK
12:31PM EDT - Talking about phones connecting with wearables
12:32PM EDT - Announcing three new fitness wearables
12:32PM EDT - 'But first, lets talk about what fitness wearables are all about'
12:32PM EDT - Introducing a wellness manager - designed to meet your goals around calories and sleep. Reminding you to take a breather. 'Beyond fitness'
12:32PM EDT - Announcing Gear Sport
12:33PM EDT - 50m water resistant
12:33PM EDT - Built in GPS
12:33PM EDT - Weight Management
12:33PM EDT - Standalone music player
12:33PM EDT - Message notification
12:34PM EDT - Automatic activity tracking, from swimming to biking to running automatically
12:35PM EDT - Have a samsung video health section, shows info on Samsung TV from the Sport
12:35PM EDT - Heart Rate monitoring
12:35PM EDT - Run pacing features
12:35PM EDT - Easy calorie input/output monitoring
12:35PM EDT - Makes recommendations based on context
12:35PM EDT - e.g. detects on airplane, suggests stretches
12:36PM EDT - e.g. when driving, automatically disables notifications
12:36PM EDT - Sporty straps
12:36PM EDT - Works with any 20mm wrist band
12:36PM EDT - Navigate the menu via rotating the bezel
12:36PM EDT - Can use it as a controller
12:36PM EDT - Use it as a TV remote
12:37PM EDT - Tap the Sport to move to the next slide in a presentation via the Sport
12:37PM EDT - New Gear Fit 2 Pro
12:37PM EDT - 50m water resistance
12:37PM EDT - 1.5-inch Super AMOLED display
12:38PM EDT - Comes in Black or Red
12:38PM EDT - Connects to brands and services: Spotify, Under Armour and Speedo
12:39PM EDT - Exclusive partnership with Speedo
12:39PM EDT - With Spotify, don't need a smartphone nearby
12:39PM EDT - Swimming tracking for Fit 2 Pro and Sport
12:39PM EDT - CEO of Speedo to the stage
12:40PM EDT - 'Speedo is always about swimming'
12:40PM EDT - Spent a year bringing Speedo onto the platform
12:40PM EDT - 'Helping swimmers of all abilities helping their time in the pool'
12:41PM EDT - 'Swimming is sometimes seen as a solitary sport, discouraging people from engaging. Speedo has a community to help drive this through Samsung devices'
12:41PM EDT - With Speedo on, you can get in-the-moment stats and data
12:41PM EDT - Workouts developed by top athletes and experts
12:42PM EDT - Samsung back to the stage
12:42PM EDT - Gear IconX 2018 - cordfree earbuds with 5hr music battery life
12:42PM EDT - Offline listening for 4 GB
12:43PM EDT - touch control and voice controls via Bixby
12:43PM EDT - That was a very quick announcement, didn't have time to get a photo
12:43PM EDT - Video time
12:44PM EDT - 'Go beyond fitness'
12:44PM EDT - Now talking about Note 8
12:45PM EDT - Talking Bixby
12:45PM EDT - Available in English in over 200 countries
12:46PM EDT - Setting up custom plans via keywords
12:46PM EDT - Note 8 available from September 15th in Europe, with free Samsung Deck Station
12:47PM EDT - Harman SVP of Technology to the stage
12:47PM EDT - 'Harman, a Samsung company'
12:47PM EDT - So half of Harman Kardon ?
12:48PM EDT - Or it's just called Harman now
12:48PM EDT - Worked with Samsung for the world's first cinema LED screen, 10m wide
12:49PM EDT - 'Redefining the standard in smartphone audio, with AKG smartphones'
12:49PM EDT - AKG headphones*
12:49PM EDT - 'Harman is the world leader in connected cars, 50m cars out there today'
12:49PM EDT - car voice control
12:50PM EDT - Harman bluetooth speakers using Samsung technology
12:51PM EDT - 'Determined to deliver what may seem impossible but will become the new normal'
12:51PM EDT - Samsung back to the stage
12:51PM EDT - 'Partnerships are key for creating content and experiences'
12:51PM EDT - HDR10+
12:52PM EDT - Adjusting to level of brightness required
12:52PM EDT - Has to be an open standard
12:52PM EDT - Teaming with Panasonic and 20th Century FOX to establish a licensing model for HDR10+. It will be royalty free
12:53PM EDT - 2017 lineup of LED and QLED TVs are already HDR10+
12:54PM EDT - 'VR Live Pass, experience UFG, X Games and some gigs through Gear VR'
12:54PM EDT - Now playing Coldplay on the big screen. I don't like Coldplay.
12:54PM EDT - If it were a Rammstein gig/concert, as we are in Germany...
12:55PM EDT - 'Feeling the energy of the venue with Gear VR'
12:55PM EDT - 'At the start of the 4th industrial revolution'
12:55PM EDT - 'Connected devices and experiences at a scale never seen before'
12:56PM EDT - Video wrap up time
12:57PM EDT - Press area now open, time for some hands on.