ASRock has uploaded a video to its YouTube channel that promotes its upcoming Phantom Gaming brand. While the footage does not say anything directly, some of the elements shown in the video imply that the company is about to introduce its first graphics cards.

The video epicts a set of various features and contours of different shapes and colors along with words “Fast”, “Mysterious”, and “Unpredictable”. No actual product is exposed and the adjectives rather imply on general features of the Phantom Gaming brand than on a particular device. Meanwhile, some of the things shown in the video clearly demonstrate a dual-fan cooling system of a graphics adapter as well as an auxilary PCIe power connector.

The market of video cards is a mixed bag these days. On the one hand, demand for these products is growing because of the rise of PC gaming and because of crypto currency mining enthusiasm. On the other hand, the competition is tough and allocation of GPUs is difficult for many reasons. ASRock is well known by gamers (and miners) for its motherboards, so introducing a separate brand for this audience is certainly not going to hurt. Meanwhile, we’ll see how ASRock manages to compete against established players on a very saturated market.

ASRock was spun off from ASUS in 2002 in order to compete for the inexpensive motherboard market. In the mid-2000s, the company began to expand its product lineups moving upstream and eventually participating in the same segments as ASUS. Ultimately, ASRock became a part of Pegatron (another former subsidiary of ASUS) and started offering miniature consumer PCs, servers, industrial PCs, routers and so on. Apparently, in the coming weeks the company is going to expand its product portfolio with graphics cards (and, perhaps, other products that belong to the gaming category), taking another step towards its parent company.

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Source: ASRock/YouTube

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  • Alexvrb - Monday, March 19, 2018 - link

    Yes! Unpredictable availability! Mysterious (or not-so-mysteriously) high pricing!
  • edzieba - Monday, March 19, 2018 - link

    ASRock are a major force in the SFF market. Expect short/narrow cards, or even MXM modules for their mini-STX lineup.
  • Hxx - Monday, March 19, 2018 - link

    more supply of cards cant be a bad thing and asrock is know for more of a value oriented manufacturer. so hopefully we get some cards that are decently priced.
  • dromoxen - Monday, March 19, 2018 - link

    first picture looks very much like a card msi has out a 2 fan amd fury looks so strange becoz they put the power connectors in the middle of the card. Im betting its the same spin
  • nfriedly - Tuesday, March 20, 2018 - link

    Source link is broken (it's missing the https://) - it should be
  • WatcherCK - Wednesday, March 21, 2018 - link

    Nvidia or AMD, and given recent developments will we see the larger AIB makers spinning off separate brand streams for each gpu manufacturer?
  • Lukart - Friday, March 23, 2018 - link

    I've always wondered why Asrock was not in the VGA business, I mean seeing Asus, Gigabyte etc doing it, why not? even more when they know they always proven to be quite successful in bringing quite innovative products at really good prices.

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