When buying a new processor, what’s the first thing to look for? Price? Performance? Frames per Second? The Box? Intel’s new brand tie-in with Marvel’s Avengers now seems official, according to the @IntelGraphics twitter handle. With the new special edition processors, users can look forward to a brightly painted box. Yes, that’s pretty much it. Oooh, shiny shiny.

Leaks have suggested that these new boxed processors will carry new versions of Intel’s overclockable Comet Lake processors, such as the Core i9-10900K which will become new Core i9-10900KA models in Intel's database, however we are waiting on confirmation from Intel. 

If this ends up being a success for Intel, no doubt it will set a precedent for future processor tie-ins. It is unclear if this arrangement involves Intel licensing the Marvel brand, or Marvel is paying Intel for co-branding ahead of Marvel's new videogame, the Marvel Avengers, set to launch on September 4th for Xbox, Playstation, and PC. There have also been suggestions that these processors may also carry codes to download extras for the game, perhaps skins or such, but again this has not been confirmed, nor is it clear that the game has any special Intel-specific acceleration for better gameplay. Imagine if the game detects the CPU string as '10900KA' and offers different abilites or modes - that would certainly interesting as to the mods that would appear to get around that restriction.

Pricing and availability are currently unknown, although we're expecting more details come September 4th.

Source: Intel Gaming on Twitter

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  • sorten - Saturday, August 15, 2020 - link

    What's the first thing I look for? Value.

    And if a CPU maker is paying the Disney empire's marketing machine, then I know I'm looking at a failing product.
  • khanikun - Monday, August 17, 2020 - link

    Could be the other way around. Maybe Disney empire's marketing machine is paying Intel to slap Marvel stuff on their product. *shrugs*
  • TheinsanegamerN - Monday, August 17, 2020 - link

    Given the money they are losing, you may have a point. Intels doing a lot better then disney is right now...
  • ceisserer - Saturday, August 15, 2020 - link

    Is it 1st of April?
  • frbeckenbauer - Saturday, August 15, 2020 - link

    Next AMD is going to bring Ruby back
  • Mentawl - Saturday, August 15, 2020 - link

    We know who this is targeted at, of course. "Content creators" who will be given free CPUs on condition they add the shiny box to their background paraphernalia and pimp Intel/MCU at every opportunity.
  • hanselltc - Saturday, August 15, 2020 - link

    This is what happens when you PR department is actually a weed supply chain
  • nandnandnand - Saturday, August 15, 2020 - link

    That would make them worth something.
  • Spunjji - Monday, August 17, 2020 - link

    How dare you. Nobody could ever get high enough on weed to think this is a good idea. 🤣
  • TheinsanegamerN - Monday, August 17, 2020 - link

    If they did, I want some.

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