11:58AM EDT - Intel is about to launch Tiger Lake. Follow along with our Live Blog!

11:59AM EDT - Here we go

11:59AM EDT - Greg Bryant on the deck

11:59AM EDT - Helping people connect in the current environment

12:00PM EDT - Challenged ourselves to advance the PC platform

12:00PM EDT - Several new ground breaking updates

12:00PM EDT - Leading the ecosystem

12:00PM EDT - Starting witht he partners

12:00PM EDT - Acer, Microsoft

12:01PM EDT - Best Buy, HP

12:01PM EDT - Shifting to use cases

12:01PM EDT - Dell

12:01PM EDT - Google

12:01PM EDT - Raja Koduri

12:01PM EDT - Samsung

12:01PM EDT - IQIYI

12:01PM EDT - JD.com, Tripwire

12:02PM EDT - Reducing the barrier between the human and the work they're doing

12:02PM EDT - Adobe, JOYY, IDC

12:02PM EDT - Lenovo

12:02PM EDT - Using new technologies with Intel, stretching the boundaries

12:02PM EDT - ASUS

12:02PM EDT - Working across the industry

12:03PM EDT - 'World's Best Processor!'

12:03PM EDT - 9 new SKUs for Tiger Lake

12:03PM EDT - Not an exaggeration

12:03PM EDT - Best Intel CPU Intel has ever built

12:03PM EDT - best CPU on the market

12:03PM EDT - beats the imitators

12:03PM EDT - PC without compromise

12:04PM EDT - New CPU up to 4.8 GHz

12:04PM EDT - New Xe GPU

12:04PM EDT - Industry Leading AI and TB4

12:04PM EDT - Thin and light designs

12:04PM EDT - Samsung system - Tiger Lake plus 5G

12:05PM EDT - ASUS Expertbook - 14inch only 870g

12:05PM EDT - More than 50 new designs in total

12:05PM EDT - 50 designs in market for holiday, over 150+ designs in total

12:05PM EDT - New Branding

12:05PM EDT - 4x faster for content creators

12:05PM EDT - +20% on productivity

12:06PM EDT - Iris Xe graphics, Better than 90% of all discrete GPU notebooks sold last year

12:06PM EDT - Now Boyd Phelps

12:06PM EDT - Redefined 10nm to 10nm SuperFin

12:06PM EDT - CPU redesigned to enable frequency gains

12:07PM EDT - 40nm Poly Pitch ((did he say that?))

12:07PM EDT - Leakage sensitive IPs

12:07PM EDT - lowered voltage across the board

12:07PM EDT - Redefined metal stack

12:08PM EDT - We created magic

12:08PM EDT - much lower voltages

12:08PM EDT - Up to 2x graphics perf

12:08PM EDT - 5x better AI perf

12:09PM EDT - Wi-Fi 6, TB4, USB4

12:09PM EDT - PCIe Gen4 attach up to 32 Gbps (that's PCIe 4.0 x4)

12:09PM EDT - LPD5 memory controller

12:10PM EDT - Intro video

12:11PM EDT - Not possible with other processors on the market

12:11PM EDT - Now AI and media

12:11PM EDT - Measuring more than benchmarks

12:11PM EDT - actual application performance is critical

12:12PM EDT - Upscaling

12:12PM EDT - comparing to 4800U

12:12PM EDT - Intel is over 200% faster than AMD

12:12PM EDT - Not all cores are created equal

12:13PM EDT - Intel nearly 100% faster in Adobe Export

12:13PM EDT - VCE limited workload

12:13PM EDT - Now Microsoft teams demo

12:13PM EDT - vacuuming in the background

12:14PM EDT - 11th Gen comes with background noise removal

12:14PM EDT - 11th Gen Core is the best at everything you do most

12:14PM EDT - Comparing Intel to AMD

12:14PM EDT - What AMD system is that? Looks like a bulky Lenovo

12:15PM EDT - 11th Gen is better than MX350

12:15PM EDT - Gears Tactics

12:16PM EDT - (It's worth noting that Gears Tactics doesn't have a fixed seed benchmark and has +/- 10% variation on a single run)

12:16PM EDT - Up to 2x higher frame rates for ultraportables

12:16PM EDT - Now Project Athena

12:17PM EDT - Innovate beyond the CPU

12:17PM EDT - Set of requirements to be Athena certified

12:18PM EDT - Athena 1.0 had 50+ designs

12:18PM EDT - Not stopping here

12:18PM EDT - 11th Gen core - next gen Athena laptops

12:19PM EDT - 25+ performance and responsiveness tests

12:19PM EDT - 9+ hours on FHD

12:20PM EDT - 4hrs charge in 30 minutes

12:20PM EDT - TB4, Wi-Fi 6 required

12:20PM EDT - The Best laptops available

12:20PM EDT - DJ Diplo to the stage

12:21PM EDT - The laptop is my instrument

12:21PM EDT - Ooooh looks like Intel Evo

12:21PM EDT - New streaming environment for DJs

12:21PM EDT - 20-30k viewers on twitch

12:21PM EDT - Always stay connected to technology

12:22PM EDT - 'Peace and Love Intel - DJ Diplo'

12:22PM EDT - The most advanced components and technologies

12:22PM EDT - Now PC Gaming

12:22PM EDT - 1.2 B gamers worldwide

12:23PM EDT - Playing popular eSports games on laptops now possible on 11th Gen

12:23PM EDT - Game stream and record on the laptops

12:23PM EDT - The competition can't keep up despite having more cores

12:24PM EDT - College students need battery life and connectivity speed

12:24PM EDT - Managing tabs and programs at once

12:24PM EDT - Work anywhere you like and never miss a beat

12:24PM EDT - Athena laptops wake in a second

12:25PM EDT - video showing 4K scrubbing for video editing.... but the comment about battery life, not scrubbing perfromance

12:25PM EDT - People don't use PCs, they try to get stuff done, so we don't want the PC to be in the way

12:27PM EDT - Now branding

12:27PM EDT - These advancements are leaps due to a new approach to engineering

12:28PM EDT - setting a new bar for laptop experiences without compromise

12:28PM EDT - 11th Gen and Athena are exceptional

12:28PM EDT - Introducing Intel Evo

12:28PM EDT - 1000s of hours of co-engineering

12:28PM EDT - A new marketing campaign with partners

12:28PM EDT - new era for Intel

12:28PM EDT - Embrace the future of our iconic brand

12:29PM EDT - Today is Intel's 3rd major pivot

12:29PM EDT - requires a new logo

12:29PM EDT - new global brand

12:29PM EDT - (was that an s775 processor)

12:29PM EDT - Entire portfolio gets an updated look, including Xeon and Optane

12:30PM EDT - Only Intel has the unmatched assets to do this

12:30PM EDT - Strong ecosystem partners and thousands of engineers

12:31PM EDT - Evo is a badge to signify the most advanced laptops on the market

12:31PM EDT - Now it's your turn

12:32PM EDT - Ending video it seems - but it's such a low bit rate

12:33PM EDT - All the disclaimers

12:33PM EDT - There are some press-only 'Blueprints' sessions later today. Let's see if we get more info from them. Bye for now!

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  • jjjag - Thursday, September 3, 2020 - link

    Intel® Core™ i7-1185G7 processor (TGL-U) was measured at PL1=28W with Intel® Dynamic Tuning Technology (Intel® DTT) enabled. The AMD Ryzen 7 4800U processor was measured with the “System Performance Mode” BIOS setting at “Extreme Performance” mode which corresponds to ~37W power as reported by AMD’s µProf tool, sustained up to 20 minutes. Here’s the mobile page with the relevant configuration

    Intel publishes the exact details on every performance claim. So your FAKE NEWS is no good here.
    https://edc.intel.com/content/www/us/en/products/p...

    Look I'm no fanboi but Intel has clearly leap-frogged over the mobile ryzen for now. I'm sure the 5000 will leapfrog back over. This is just how it works
  • Marlin1975 - Wednesday, September 2, 2020 - link

    Performance in a laptop is nice, but I don't see any power numbers. Hmmm...
  • Hifihedgehog - Wednesday, September 2, 2020 - link

    It is now a 28-watt default TDP, not the 15-watt we are all accustomed to. It has been a weak point for Tiger Lake since that was revealed almost a year ago and a point of discussion among the silicon gang for a while now. The default TDP was bumped up this generation to give the illusion of increased performance. Classic Intel deceptive marketing.
  • eek2121 - Wednesday, September 2, 2020 - link

    You keep posting this narrative, but there are multiple skus ranging from 7-28W. Also, AMD doesn’t compete in this form factor at all.
  • ilt24 - Wednesday, September 2, 2020 - link

    @eek2121 "but there are multiple skus ranging from 7-28W"

    And the Ryzen 4800U has a configurable TDP of 10-25W
  • Hifihedgehog - Wednesday, September 2, 2020 - link

    The default TDP is 28 watts now. It was 15 watts for the longest time for all but some Iris parts. Sure, it can be configured down, but that is not the default performance level. The base clock they quote is based on a 28-watt TDP, by the way.
  • ikjadoon - Wednesday, September 2, 2020 - link

    This completely incorrect comment has now been plastered on how many threads?

    It's still 15 W...

    >These processors have a nominal TDP of 15 W
  • Meteor2 - Thursday, September 3, 2020 - link

    Shut up Hifi. You're wrong, and no-one is listening to you.
  • HardwareDufus - Wednesday, September 2, 2020 - link

    Diplo, the Brad Pitt of the DJ scene.... and now Pitchman for Intel.
  • Luminar - Wednesday, September 2, 2020 - link

    RIP AMD... Hope Lisa has enough money to hire Jim "Jesus" Keller... Maybe they'll have enough saved up in the piggy bank by 2035... Just in time to compete with Intel quantum chips.

    Glad I held off on ordering a Ryzen laptop... Hype train has officially derailed.

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