Logitech's G Series Branding and Product Refreshby Dustin Sklavos on March 20, 2013 4:00 AM EST
- Posted in
Logitech has been producing peripherals for some time now, but what they've lacked is a concrete "this is for enthusiasts" brand identity. Ordinarily a vendor producing a specific "gaming" brand is met with eyerolls and rightfully so, but Logitech's gaming peripherals have sort of floated in their expansive product lineup with only the "G" prefix to really distinguish them. What we're looking at today is a push towards a very concrete, very distinct branding that will make Logitech's gamer oriented products much more readily identifiable.
As far as the refresh itself goes, we'll start with the quartet of mice being released. These are essentially refreshes of many of their existing mice with new skins and more importantly, newer and better hardware under the hood. The new versions all see an "s" suffix added to the model numbers, but with them we get better switches and sensors across the board.
Clockwise from the top left: G100s, G400s, G700s, G500s.
Other than the upgraded internals, Logitech deliberately hewed very closely to the existing designs in terms of both materials and feel. Their attitude was "If it ain't broke, don't break it," and while my first inclination might be to chide them on being lazy, the reality is that I agree. These mice (especially the G500) were nigh perfect on their initial release, so there's little reason to mess with success. I will note that I'm not a huge fan of the new visual design, though. MSRP for these mice will be $39 for the G100s, $59 for the G400s, $69 for the G500s, and $99 for the G700s wired/wireless combo mouse.
Next on the agenda are Logitech's new keyboards, but I have a slightly harder time getting excited about these.
The Logitech G19s (top) and G510s (bottom).
These keyboards are straight up new products. Both feature completely color-configurable full-keyboard backlighting and Logitech's GamePanel LCDs. The GamePanels have apparently been pretty popular on their existing keyboards, and Logitech isn't really messing with success with these new keyboards. Instead they've improved durability by using hydrophobic coatings on the palm rest while double-coating the keys for improved longevity. That said, Logitech went with the RGB color-configurable backlighting as opposed to mechanical key switches, so these are still membrane keyboards. If you're like me, that's a bit of a disappointment.
The G19s has a full color LCD GamePanel and actually has an external power brick that allows it to use a single USB 2.0 connection while offering two powered USB 2.0 ports, the backlighting, and the panel. MSRP is set for $199.
The G510s is only slightly cut down; instead of the powered USB 2.0 ports, you get integrated USB audio that toggles on when you plug headphones and a microphone into it. I'm actually pretty keen on that as opposed to using a passthrough, as it makes Windows' clunky audio switching more tolerable. MSRP is set for $119.
Finally, Logitech is releasing two new headsets, both of which I found surprisingly comfortable. Finding a good gaming headset can be difficult for people who wear glasses (or even over-ear headphones in general), but the grip of the new headsets, the G430 and G230, was remarkably gentle while still being secure. Both headsets feature a noise-cancelling microphone. The more expensive G430 (at $79) sports 7.1 surround sound and includes a removable USB audio dongle, meaning you can opt to use it as a basic pair of headphones if you're so inclined. Meanwhile, the more affordable G230 (at $59) foregoes these accoutrements, instead offering basic stereo sound.
Common to all of these products, Logitech is unifying device drivers under one piece of software (something some of their competitors still lack), all but the G430 are Mac compatible (though there's no reason you can't remove the USB dongle and use the G430 as a basic headset on a Mac.) Availability is scheduled for the beginning of April 2013 in the United States, and May 2013 in Europe.
Update: The keyboards are apparently refreshes as well. I'd say if it ain't broke don't fix it (like the mice), but I suspect there will be room for improvement with these. We'll see when the review units arrive!
Post Your CommentPlease log in or sign up to comment.
View All Comments
retrac1324 - Wednesday, March 20, 2013 - linkWhat specifically is different about the internals of the mice?
mchart - Wednesday, March 20, 2013 - linkThe mice look exactly the same from a functional standpoint. Just a new pattern/color scheme. The G5/G500 is the same as it has always been for years. If I recall the only real addition from the G5->G500 move was just an extra button on the side.
Dustin Sklavos - Wednesday, March 20, 2013 - linkThe switches in the buttons are more durable and the sensors have been upgraded.
Jodiuh - Wednesday, March 20, 2013 - linkto what?
moboard - Thursday, March 21, 2013 - linkThe art of giving a useless reply dude. I think its pretty clear that we want to know WHAT the difference is with the new sensor and switch. I used to go on Anandtech to get MORE than the PR soup.
Friendly0Fire - Thursday, March 21, 2013 - linkI'd say it's pretty clear from the format of the piece that they don't have reviewed them yet, and thus can't really tell much more about it than what the PR says.
Murloc - Thursday, March 21, 2013 - linkthis is the pipeline, you don't get reviews here, only news.
ZeDestructor - Wednesday, March 20, 2013 - linkThat and the switchable wheel. Di don't like the design of these new bits though... Old G500 looks much, MUCH better... Might go for a Cyborg R.A.T. next...
I also see absolutely no news on joysticks, wheels and flight controllers... Sure, the G27 is excellent, but as a G25 owner, stuff from companies like Fanatech are slowly creeping up and becoming more attractive as time goes by... (the shifter really doesn't feel that good).
Sufo - Wednesday, March 20, 2013 - linkI moved from a G5 to an m60, thinking nothing would ever come close to the G5, but the m60 is now easily my favourite to date.
ghm3 - Wednesday, March 20, 2013 - linkThe G9x is still my favorite mouse by far. I remember how weird it looked when it was released (nothing by todays RAT standards) and how skeptical I was about it, but it's amazing.