AMD Teases Dual-GPU Video Card Once Again
by Ryan Smith on March 19, 2014 5:00 PM EST- Posted in
- GPUs
- AMD
- Radeon
- Radeon 200
Following last week’s dual-GPU teaser, AMD’s marketing department is back with another teaser for their forthcoming product.
This time they’ve sent along a bottle of water and two cans of (potato) chips. All 3 items are adorned with the “#2betterthan1” hash tag.
The chips themselves are unremarkable (Pringles). Meanwhile the bottle of water is far more interesting.
Rather than just being typical water, the Waiakea “Hawaiian Volcanic Water.” The use of Hawaiian water no doubt intentional and strongly hinting at the card being based on AMD’s Hawaii GPU.
Finally, keeping with AMD’s “top secret” theme for this campaign, they sent along a letter with a bit more information. We’ve posted a redacted version below.
We also quickly checked the text for the logo at the top, “Melius est ergo duos esse simul quam” which as it turns out is taken from Ecclesiastes 4:9 in the Bible. The English translation of this (NIV) is "Two are better than one” once again continuing AMD's teaser theme.
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Mondozai - Wednesday, March 19, 2014 - link
This is a very cheesy campaign, but at least it's different from the usual Dual Extreme Shadow Killer Military Grade GPU Power ads.And any marketing campaign has to be measured by its success in terms of increasing mindshare, and in this sense, the campaign has been successful.
junky77 - Wednesday, March 19, 2014 - link
ten years ago I thought this monster/military style ads will be gone soonr3loaded - Wednesday, March 19, 2014 - link
You forgot to add "Turbo V8 Supercharged" to that list ;)But yeah, I like this marketing campaign too!
boeush - Wednesday, March 19, 2014 - link
Hey, those chips aren't cheesy; they're regular Pringles... or so says Agent Smith...nathanddrews - Thursday, March 20, 2014 - link
All that and a bag... er, two cans of potato chips.Kevin G - Wednesday, March 19, 2014 - link
I think you missed a hint: two cans of chips + a bottle of water? How about a water cooled dual Hawaii card?PEJUman - Wednesday, March 19, 2014 - link
not regular water cooled mind you, this is "Hawaiian Volcanic Water"!!!!!they should've have used Pringles Xtra Spicy Chilli Sauce instead of the regular flavored chips though...
piiman - Saturday, March 22, 2014 - link
Pringles has a "Xtra Spicy Chilli Sauce " chip?!I'm off to the store!
fauxpar - Wednesday, March 19, 2014 - link
Perhaps this will cooled with a dual Asetek-style cooler similar to the Asus Ares IIr3loaded - Wednesday, March 19, 2014 - link
Nice catch! It's quite plausible too as a single Hawaii chip gets quite hot (especially with the stock cooler), so a water-cooled dual Hawaii card would be feasible.